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CHART OF THE DAY: Samsung’s Massive Marketing Budget (AAPL)

http://static1.businessinsider.com/image/50b9282869bedd8822000058/chart-of-the-day-samsungs-massive-marketing-budget

Another great chart from Horace Dediu at Asymco. He looks at the advertising budget of Apple, Samsung, HP, Dell, Microsoft, and Coke. Why include Coke? Because it's a huge advertiser, and its "primary cost of sales is advertising."

As you can see, Samsung is blowing all the companies away in advertising and marketing.

Not a bad price to pay, if it means you get to become the world's biggest smartphone company. Certainly HTC wishes it had Samsung's marketing budget.

chart of the day, samsung's marketing budget in context, november 2012

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