Lost Password?

A password will be emailed to you. You will be able to change your password and other profile details once you have logged in.

Samsung’s Gigantic Ad Budget In Context


Independent analyst Horace Dediu updated his famous "Cost of Selling Galaxies" post to reflect the newest data about the ad budgets of Samsung and Apple.

According to Dediu, Samsung's ad budget was over $ 4 billion last year, which is more than four times what Apple spent. He also says Samsung spend an additional $ 5.3 billion on other marketing through sales promotions, but he doesn't know how to compare that to Apple.

Dediu gets his numbers by analyzing "Sales, General, and Administrative Expenses" from Samsung Electronics' filings.

asymco samsung chart

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »


Like this? Share it.

Related Posts


Leave a Reply

Your email address will not be published. Required fields are marked *