Google’s Android Will Become The Most Popular App Platform In The World Within Months
Driven by new devices from Samsung, Google’s app store, called Play, has surged ahead, despite a continued lack of top-end applications and consumers who still spend lower amounts. There are now 900million Android devices in the market compared to 600million Apple products.
Android, however, has recently won over growing number of app developers, with even the BBC moving to a new approach that attempts to deliver its popular apps simultaneously on both platforms. Although few apps launch first on Android, a growing number of the most popular are now available on both and the gap between launches is narrowing. Boradcaster Sky has developed applications specifically targetting the most popular mobile phone models.
Apple says that more than 850,000 titles are available at its App Store, while Google recently said that 48 billion apps in total had been downloaded from Play. Approximately 2billion iOS apps are downloaded each months, compared with 2.5billion from Play.
Continuing at current rates, Google is expected to be in the lead by October.
Horace Dediu, an analyst at Asymco, noted however that “the total downloads/install base are currently 83 apps per iOS device sold and 53 apps per Android device activation.”
He added that “The sheer weight of Android units will generate more downloads but on a per device basis the iOS devices do seem to consume more apps and the gap is not narrowing. What would be valuable would be the revenue per app on Play (the figure for iOS is about $ 0.23). That, as far as I know, remains unknown.”
Provider of app analytics tools Distimo, however, told the FT that Google Play’s “share of daily revenues from the main app stores has increased ‘significantly’ in the past six months”.